Marketing and Communications Officer



Organisation
Ethical Screening
Reference
VAC-55989
Sector
Marketing & Communications
Location
Cheltenham or Remote
Salary Details
£25,000 to £29,000 per annum on experience to be pro-rated
Contract Type
Part time, Permanent
Hours per Week
21 Hours with core hours and flexible working
Closing Date
04/12/2020
A hands-on role, responsible for the planning & delivery of the company's marketing, media & communications strategy. Working closely with senior management & colleagues to raise awareness & drive relevant potential customers to us.

Job Description

This role would suit an experienced marketing professional seeking part time work and an be based remotely or from the Cheltenham office.

Core duties will include:

Marketing

  • Develop company marketing strategy and related material.
  • Develop and implement systems to collect, monitor and evaluate marketing, communications, media and stakeholder engagement initiatives.
  • Identify customers and their current and future needs.
  • Regularly monitor the competition and developments in the market.
  • Organisation of customer focused events.
  • Maintain company presence at industry conventions, seminars, and other events
  • Plan and execute online and print advertising campaigns where relevant, within the marketing budget.
     

Communications

  • First point of contact for media related enquiries
  • Work with other company staff to ensure a consistent message across internal and external communications.
  • Ensure staff are aware of the overall communications/brand strategy and communicate guidelines.
  • Report on social media and online activity to staff.

Digital

  • Website content management, including user analytics.
  • Manage and expand the online/social media presence, including general and industry specific sites.

What we are looking for:

Essental Experience

  • Previous experience within a marketing, media and/or public relations role.
  • Proven ability to develop relationships with other organisations, media representatives, clients and other external bodies.
  • Practical knowledge of website and marketing analytics tools/software such as Google Analytics and Web-based and print-based materials.
  • Demonstrable experience in email, social media and/or print marketing.

It would be desirable if candidates also:

  • posess writing, editing, proofreading, layout and design skills
  • Experience of responsible investment, general financial services.
     

Qualifcations, Skills

  • Ideally educated to degree level or possess a relevant marketing qualification such as CIM Cert/Diploma or possess the equivalent practical experience.
  • Professional communication skills: Including advanced verbal and written English language skills
  • Relationship building skills: Able to build relationships with a variety of internal and external contacts  
  • Good team working abilities and interpersonal skills: Able to engage colleagues and build enthusiasm for the marketing activity and garner support or delegate activity when appropriate.
  • Strong administrative skills: MS Office packages including Word, Powerpoint & Excel
  • Technical Marketing skills: Ability to navigate and manage web content system and ideally infographic design etc.
  • Strong planning and prioritisation skills: For building an effective marketing and communications plan in line with market trends and for event planning.
  •  Budget management: To plan and execute marketing strategy within budget

Personal Attributes:

  • Keen interest in sustainability/ethical issues and to work in the responsible investment area.
  • Creative thinker able to bring fresh ideas
  • Collaborative and flexible to achieve outcomes and is keen to add value to the organisation’s culture and ethos
  • Resourceful to gain maximum benefit from the marketing and media opportunities and the budget.
  • Quality focused and attentive to details: To produce high quality appealing campaigns that are representative of the business and its values.
  • Knowledgeable and approachable: to be the marketing expert within the team and share that expertise with the management team and colleagues as required.
  • Curious/learner – to maintain knowledge of the competition and developments in the market.

To apply: Upload a CV and a covering letter outlining your relevant experience before the closing date of 4th of December.

 

Company Description

Since 1998 we have been giving critical insights into organisations that traditional financial metrics cannot provide. We help responsible investors align their investment strategies and principles through our client-focused research and analysis. We enable investors to identify:

  •  companies whose practices align with their personal values and beliefs
  •  companies whose vision or products are at odds with their principles
  •  businesses that are pro-actively creating positive social or environmental change
  •  companies that are addressing risk through good management or future-focused business practices
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