You will set high ambitions for the programme, looking for opportunities to further strengthen this vital income stream with a test and learn approach. You will draw inspiration from the outside world, finding the relevant application to Friends of the Earth’s work. A continuing key priority will be the diversification of our recruitment portfolio, particularly digital channels, and ongoing optimisation of our retention activity.
The role requires confidence with numbers, as you will have oversight of IG budgets, reforecasts and performance reporting. You’ll monitor the overall effectiveness of the programme and build business cases for additional investment to maximise on available budget. An analytical brain and the ability to interpret and convey insight and meaning from the research and numbers is vital.
You will work closely with key colleagues across the organisation to plan and deliver engaging supporter journeys and compelling communications for our donors, collaborating with a range of teams to create impactful and inspiring campaigns.
You will use your empathetic leadership style to motivate and inspire the IG team to fulfil their individual and collective potential, maintaining high levels of workplace wellbeing, and a positive and supportive team culture.
You will play an active role in organisational leadership, modelling positive workplace culture throughout your work, and prioritising your own growth and development.
The role will lead the ambitious and?supportive IG?team, which sits within the Income Generation directorate. The?IG?team consists of?eight roles:
Head of Individual Giving
Individual Giving?Supporter?Recruitment Manager
Individual Giving?Supporter?Experience Manager
Individual Giving Innovation Manager
Individual Giving Officer x 4
The?programme covers a diverse range of activities and techniques. This includes?Supporter Recruitment activity such as?paid social,?inserts?and conversion emails as well as a testing programme for new activity. Our?Supporter Experience programme includes cash appeals, upgrade, reactivation, supporter magazines, e-appeals?and retention activity.?The programme has evolved hugely over the past few years, with a big increase in our digital activity?and?collaboration?with campaign teams to create compelling and integrated plans.
Closing date: 24 October 2021